We’re looking for consequential missions that bring us to life – those that are so compelling we’d have considered joining full-time. We’ll only invest when your mission matters to one of us personally and we’re motivated to do everything in our power to further your mission.

Deep time

We will each take on a tiny number of projects each year – 2-3 typically – and we’ll work with you to determine how much time we should spend together. You can rely on us to be close enough to deeply understand what is happening with your business and proactively support you vs just turn up to board meetings. For each startup we back we draw up an SLA so we can hold ourselves accountable to being the best possible partner to you.

As a group we have worked with over 10% of the European start-ups valued at over $1B.

Elina Kriisk

Founder help

In my role as a Financial Controller, I ensure the accuracy of Plural’s financial data and accounting while offering support across diverse financial and operational activities. Before joining Plural, I dedicated over 7 years to financial auditing at PwC Estonia. Drawing on this experience, I can provide valuable assistance in optimizing financial processes for our portfolio companies. This enables the founders of these portfolio companies to concentrate on building and growing their businesses.

What sparks joy

Exploring the new and innovative technologies and solutions addressed by the Plural portfolio companies is incredibly captivating. Working alongside these companies expands my knowledge across various business sectors. This exposure not only enhances my understanding of diverse industries but also allows me to leverage a broad range of skills and insights.

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