We’re looking for consequential missions that bring us to life – those that are so compelling we’d have considered joining full-time. We’ll only invest when your mission matters to one of us personally and we’re motivated to do everything in our power to further your mission.
We will each take on a tiny number of projects each year – 2-3 typically – and we’ll work with you to determine how much time we should spend together. You can rely on us to be close enough to deeply understand what is happening with your business and proactively support you vs just turn up to board meetings. For each startup we back we draw up an SLA so we can hold ourselves accountable to being the best possible partner to you.
As a group we have worked with over 10% of the European start-ups valued at over $1B.
Twitter @edabs
In 2012, I co-founded Sepia to provide high-impact, strategic communications for companies radically transforming their industries on a global scale. The talent pool for what we were building in London didn’t exist at the time, so we had to train our team from scratch. It made growth painful at times but kept quality high and culture deep. After seven years of successive growth and building global leadership profiles for some of the most exciting companies on both sides of the Atlantic, Sepia was acquired by US firm Outcast (owned by Next15 / LSE: NFG) in 2019 to expand Outcast’s footprint into a new market. I continued to co-lead the London business, which rebranded to Outcast in 2020, for three years.
As CMO, I lead all of Plural’s marketing and communications efforts, including supporting and advising our portfolio of founders. I have two decades of experience advising and building global profiles for high-growth startups through all company stages and have seen first-hand how strategic comms and marketing at an early stage can transform a company’s trajectory. In my role, I get to raise global awareness about Plural’s founders and companies making meaningful progress on some of the gnarliest and most important challenges of our time.
Getting to partner with and support founders early on important missions that align with my values and speak to a new generation of companies that will be both world-class businesses and globally significant forces for good.