We are 4 today. We will be 10 next year.  We are looking for missions that bring us alive – those that are so motivating we’d have considered joining full time. We aren’t going to be a detached financier – we’ll only invest when your mission matters to one of us personally and we are compelled to do everything in our power to further your mission.

Deep time

We will each take on a tiny number of projects each year – 2-3 typically. For each company we partner with, we are able to spend up to a day a week if you need it. You can rely on us to be close enough to deeply understand what is happening with your business and proactively support you vs just turn up to board meetings. For each start-up we back we draw up an SLA so we can hold ourselves accountable to being the best possible partner to you.

As a group we have worked with over 10% of the European start-ups valued at over $1b.

Sandra Värk

Founder help

I am a deal lawyer at Plural and help the founders and unemployables with getting the deals done. My aim is to leave them out of the legal maze of the deals as much as possible so that they could concentrate on what they do best – mentoring founders of our portfolio companies and looking into new exciting investment opportunities. And I also try to be there for the founders of our investee companies.

What sparks joy

It is so great to see how many smart people and amazing new ideas are out there and I am very grateful for having the chance to contribute my small help into bringing these ideas to life. Especially if these new solutions help to preserve our nature, improve access to health care services or reduce the opportunity gap.

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