We are 4 today. We will be 10 next year.  We are looking for missions that bring us alive – those that are so motivating we’d have considered joining full time. We aren’t going to be a detached financier – we’ll only invest when your mission matters to one of us personally and we are compelled to do everything in our power to further your mission.

Deep time

We will each take on a tiny number of projects each year – 2-3 typically. For each company we partner with, we are able to spend up to a day a week if you need it. You can rely on us to be close enough to deeply understand what is happening with your business and proactively support you vs just turn up to board meetings. For each start-up we back we draw up an SLA so we can hold ourselves accountable to being the best possible partner to you.

As a group we have worked with over 10% of the European start-ups valued at over $1b.

Daniel Tarver

Founder help

Fascinated by relationships and human behaviour, I have spent over a decade working with fund managers to help build their go-to-market strategy. At Plural, I focus on our Investor Relations and Fundraising. I also support our visionary founders with their own fundraises, and it’s awesome to think of this capital fuelling such impactful companies. Previously I ran the U.S. business for a fast-growing, capital advisory firm focused on VC & Growth fundraises.

What sparks joy

A reformed corporate lawyer (!), and now training as an Executive Coach, I am energised when partnering with ambitious, senior leaders to work through problems. I have been hugely impressed with how Plural’s Unemployable model works in practice and its potential to overdeliver for our founders and investors, and in doing so positively disrupt the venture capital status quo. 

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