Elina Kriisk

Founder help

In my role as a Financial Controller, I ensure the accuracy of Plural’s financial data and accounting while offering support across diverse financial and operational activities. Before joining Plural, I dedicated over 7 years to financial auditing at PwC Estonia. Drawing on this experience, I can provide valuable assistance in optimizing financial processes for our portfolio companies. This enables the founders of these portfolio companies to concentrate on building and growing their businesses.

What sparks joy

Exploring the new and innovative technologies and solutions addressed by the Plural portfolio companies is incredibly captivating. Working alongside these companies expands my knowledge across various business sectors. This exposure not only enhances my understanding of diverse industries but also allows me to leverage a broad range of skills and insights.

Eliza Dabney

Scar tissue

In 2012, I co-founded Sepia to provide high-impact, strategic communications for companies radically transforming their industries on a global scale. The talent pool for what we were building in London didn’t exist at the time, so we had to train our team from scratch. It made growth painful at times but kept quality high and culture deep. After seven years of successive growth and building global leadership profiles for some of the most exciting companies on both sides of the Atlantic, Sepia was acquired by US firm Outcast (owned by Next15 / LSE: NFG) in 2019 to expand Outcast’s footprint into a new market. I continued to co-lead the London business, which rebranded to Outcast in 2020, for three years.

Founder help

As CMO, I lead all of Plural’s marketing and communications efforts, including supporting and advising our portfolio of founders. I have two decades of experience advising and building global profiles for high-growth startups through all company stages and have seen first-hand how strategic comms and marketing at an early stage can transform a company’s trajectory. In my role, I get to raise global awareness about Plural’s founders and companies making meaningful progress on some of the gnarliest and most important challenges of our time.

What sparks joy

Getting to partner with and support founders early on important missions that align with my values and speak to a new generation of companies that will be both world-class businesses and globally significant forces for good.

Ellie Horoz

Founder help

I have joined the Plural team as Executive Assistant to the London-based Unemployables. With over 7 years’ experience under my belt supporting a founder in my previous role, I know how important it is for me to ensure the team is organised as efficiently as possible, in order to maximise their time and headspace, and in turn their ability to support Plural’s portfolio companies and their founders.

What sparks joy

Working with brilliant people within Plural and our portfolio who not only have brilliant minds, but are using that to make a positive impact on the world.

Tamsin Ashworth Reeves

Founder help

In my role as General Counsel, I’m responsible for making sure the legal and compliance mechanics run smoothly behind the scenes at Plural to help the Unemployables focus on what matters most: founders and their companies. I’m a Funds and Deals lawyer by training but have spent the last nearly decade focusing on Venture Capital: at a San Francisco VC fund which ran global accelerator programs, and then as General Counsel at Entrepreneur First, working with hundreds of companies per year. I’m hoping my experience seeing some weird and wonderful things working with multi-jurisdictional companies over the years will come in handy to smooth processes for founders at Plural.

 

What sparks joy

Helping unlock legal bottlenecks (and paperwork!) and reducing friction to make legals the least problematic part of the process. I’m really inspired by Plural’s mission – diverging from the standard VC position and actively helping portfolio companies and transforming the startup ecosystem. I joined Plural because I believe we are doing something different and I’m really excited to see the impact of Plural, breaking the mould and creating new norms of standards. What drives me most though is the idea that Plural is working on transformational missions which will make the world a better place and I hope to assist with that.

Marit Martin

Founder help

As Head of Products, I focus on creating a range of resources and tools that can assist our visionary founders and their team. Whether it’s product managers, CFOs, or junior marketers, I aim to provide the support needed for everyone to succeed.

What sparks joy

I’m naturally curious and enjoy exploring new technologies, companies, and sectors. I’m grateful for the chance to play a small part in bringing some of these ideas to life.

Verner Uibo

Founder help

My role is Head of Finance, a dynamic role making sure that Plural’s finance processes run as smoothly as possible, finding innovative solutions and automating processes. With my previous experience as a financial auditor at PwC Estonia for over 16 years, I hope to provide valuable feedback to our portfolio companies as they scale up their finance processes.

What sparks joy

It gives me much joy when I see people doing what they’re really passionate about and thus maximising their potential. I am deeply aligned with Plural’s mission to partner with incredible founders to really make an impact on the future and on the most important issues humankind faces. Real progress on climate (our future) and the opportunity gap (maximising one’s potential) is needed.

Kate Connolly

Founder help

As chief of staff, I’m here to optimise processes, solve problems, and enable the Unemployables to spend their time where it matters – with  founders. Before joining Plural, I spent several years as an executive assistant partnering with DeepMind’s chief business officer and the founders of (Transfer)Wise.

What sparks joy

I’m passionate about health and climate, and motivated by having a positive impact on the world. I hope that by investing in some of Europe’s most ambitious startups, we can play a part in finding solutions to some of humanity’s biggest problems.

Daniel Tarver

Founder help

Fascinated by relationships and human behaviour, I have spent over a decade working with fund managers to help build their go-to-market strategy. At Plural, I focus on our Investor Relations and Fundraising. I also support our visionary founders with their own fundraises, and it’s awesome to think of this capital fuelling such impactful companies. Previously I ran the U.S. business for a fast-growing, capital advisory firm focused on VC & Growth fundraises.

What sparks joy

A reformed corporate lawyer (!), and now training as an Executive Coach, I am energised when partnering with ambitious, senior leaders to work through problems. I have been hugely impressed with how Plural’s Unemployable model works in practice and its potential to overdeliver for our founders and investors, and in doing so positively disrupt the venture capital status quo. 

Sandra Värk

Founder help

I am a deal lawyer at Plural and help the founders and unemployables with getting the deals done. My aim is to leave them out of the legal maze of the deals as much as possible so that they could concentrate on what they do best – mentoring founders of our portfolio companies and looking into new exciting investment opportunities. And I also try to be there for the founders of our investee companies.

What sparks joy

It is so great to see how many smart people and amazing new ideas are out there and I am very grateful for having the chance to contribute my small help into bringing these ideas to life. Especially if these new solutions help to preserve our nature, improve access to health care services or reduce the opportunity gap.

Victoria Kennard

Founder help

I’m here to strive to make sure everything at Plural works as seamlessly as possible behind the scenes, making sure you get whatever you need when you need it! I’m a fund lawyer by background with broad ops experience across every aspect of VC from investments and portfolio management, fund structuring, fundraising and LP admission, investor relations, finance, strategy, people, venture education,  legal and compliance and community but founders are always at the heart of everything I do. Prior to joining Plural I led the Strategic Ops team at 500 Global, working to support their 5,000 founders across 81 countries.

What sparks joy

I’m motivated every day by the potential for incredible founders to address some of the biggest challenges faced by humanity and am humbled to be able to help support that journey in whatever small way I can contribute. In particular, I’m really passionate about femtech and its potential to help solve some of the biggest womxn’s health issues which have woefully neglected and underserved by society to date. I’m excited to see and support more empowered womxn founders innovate, design and create solutions which directly address the physical and emotional challenges that they face on a daily basis.

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